Social Media STRATEGIES!
There are many facets involved in devising social media strategies, including social media marketing.
So, what’s involved in social media marketing then?
We encourage you to view this insightful and thought-provoking video from one of our providers before going on to read some tips that we have for you below:
So what is meant by “branding”? Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and premises, to your marketing materials and advertising.
One important facet of branding is that of consistency. Images and “look” should be similar across all platforms that you are using.
Purists will say that “Branding” is a subject all of its own and we don’t disagree with that, particularly as a branding expert can work wonders with the establishment and implementation of same. Here we just emphasise the need to be cognisant of your branding at all times and in all activities.
We recommend that you schedule unique and engaging content as it’s an excellent means to building loyal followers and relationships with your customers.
Set up all your social media correctly across all platforms and integrate everything together into your website.
Ensure that your social media icons are present on your website, preferably in both your header and footer.
Advertising your business across your social media channels can very much be a worthwhile investment but must be targeted to your specific industry and audience. You will get more customers with captivating ad campaigns and please – use a professional, unless you wish to waste your advertising dollars.
Phil Manhire (Founder & CEO)